GROW MORE
WITH BRANDLESS

The “Brandless Fit”

Brandless acquires like-minded, mission-driven brands with exceptional products and a desire to take their business to the next level. Does that sound like you? We generally start acquisition discussions with CPG brands that fit these criteria (hover each tile to learn more):

Cultural Fit

Fiercely protective of mission, vision and values.

Category Fit

Anchored in specific wellness categories: clean beauty, personal care, nutrition, green clean, and home goods.

Financial Fit

Well-established and growing in revenue & profitability performance.

Structural Fit

Clean cap table with minimal capital raises.

Is your brand a Brandless Fit?

Let’s Talk

Our Philosophy

The Brandless philosophy to acquisition
follows three steps of validation:

Good partnerships are anchored by good people. As in any business venture, the more that we like each other, the more likely we can be successful building a business together. First, we look to establish a mutual appreciation and affinity for each other as the foundation on which we proceed with partnerships.

Once it’s clear we’d like working together, trust is next most important to validate. Trust comes when we gain a deeper understanding of each other’s goals and expectations for your business, and align on common wants and desires. This trust allows us to create a win-win relationship and strategy for all parties involved.

Ultimately, our goal is to develop and deploy a customized strategy to make a greater impact together. We’ve created the right conditions and expertise for your company to fully realize its capacity to succeed. We’ll get in the trenches with you, determine your specific business needs, enabling you and your team to focus on the things you love most, while we’re busy taking care of the rest.

Let’s Get Started

Our Intentions:
Bolster… Not Break

We understand you’re proud of your brand and want to continue to be a part of its growth story, but now it’s time to get help taking it to the next level. Unlike some of the soulless and formulaic roll-up firms in the space, Brandless acquisitions do not follow a “rip and replace” strategy, but rather intend to keep your management team and your brand intact. We know our partners have built something special and we’re seeking to fuel that momentum together, instead of simply taking over.

“

Partnering with Brandless has been the best decision of my life. To work alongside ethical people who can help take our business to the next level has been a blessing. I wake up with the energy to conquer the day and look forward to our meetings. Brandless has freed us up to do what we do best - create the absolute best products and to grow distribution with strategic partners. It is a match made in heaven.
Founder of Acquired Company

”

Our Impact: Acceleration & Synergies

Growth strategies start by consolidating shared services, identifying clear operational
synergies, and accelerating performance drivers in key growth areas, such as: